PR agencies come in all shapes and sizes and they don't come cheap! It is clearly not a case of one size fits all when it comes to PR firms. You can also hire the best PR agency in Toronto through various online sources.
So, finding the right PR company that meets your expectations, fits your culture, and most importantly, achieves the PR goals that propel your business forward can be quite a daunting task. Below we have mentioned some things to look for when hiring a PR agency.
1. A great track record
Everyone talks about a good game, especially in PR! But to take the speaker off the perpetrator, check out what experience the company has. To get a feel for their level of experience and deliverability, ask which companies you've worked with and specifically which case studies and sample work they can share with you.
If you're looking for media support, ask PR companies for sample videos they provide in publications. If you need help on social media, ask for guidance and case studies that show results. The PR company should also be able to give you recommendations to talk to.
2. Specialize in your industry
Finding a PR firm that specializes in your industry is important. If you're a technology startup looking to get into business and technical publications to attract investors and clients, then hiring an entertainment-focused public relations firm might not make sense.
Specialization not only allows the company to understand your suggestions and develop faster, but it also means that your account director and PR team have a relationship with the reporter in the post you want to feature.