Only a few short years back, consumers were happy with a mere three 2D images of a product in their electronic shopping travels. As recently as 2019, that number had jumped to eight. Today, brands using 3D product configurators see 66% higher conversions than those made by 2D solutions.
It is safe to assume that this trend will continue, meaning each brand marketing products online will be sensible to associate with a scalable 3D product configurator platform that could manage their stock, both now and in the years to come.
High-quality 3D visuals are not only a flashy advertising tool. They work, and there is evidence to establish it. Houzz.com offers over 10 million home décor furniture and products — they also happen to give amazing 3D images and many contemporary augmented reality experiences.
Co-founder and president Alon Cohen credits those advertising solutions with an 11x increase in likelihood to buy.
Furthermore, shoppers do more of the browsing and shopping on their telephones and favor 3D visuals over 2D, hands-down. Shoppers on mobile devices rated 360-degree spin attributes and 3D vision #1 among all eCommerce visual demonstrations.
While movie remains a helpful tool when it includes 3D visuals, consumers now put interactivity first. In actuality, a poll found that 95 percent of customers prefer interactive 3D adventures to video playback.
When clients can choose their ideal version of an item and inspect it from every possible angle while also zooming in to get a look at the finer details, they have more complete assurance.