The marketing strategy for a taxi company was built on a few basic, but proven methods that did not depend on online bookings. The following are the main elements of a marketing strategy:
It is important to choose a simple, easy-to-remember local number
Drop off cards to your neighborhood
Placards in special interest areas and areas with footfall such as stations, supermarkets, and late-night venues
Advertise on cars with your local number
Yellow Pages Listings: How to Pay
Reliability can be built through word of mouth and reputation.
Many of these techniques are well-tested and will continue to produce results. These techniques are proven to be effective and will help to choose a taxi. In fact, many companies still use them today.
Many taxi and private hire companies are still stuck in the old ways of advertising local businesses. Although this isn't necessarily a bad thing, it does make it seem that many taxi and private hire companies are losing customers due to the increased use of Google to find local services and goods.
A presence online isn't something any taxi company or private hire firm should fear – it's new, fast-moving, and will get you more taxi work.
In 2012, a static website of low quality is not enough. In 2012, a low-quality, DIY static website is not enough. Your web offer must engage customers, provide complete clarity about your business and allow them to "interact."