SEO auditing is one of the internet-based marketing tools that are not only free but a necessary marketing tool that will separate your online business from its competitors.
The definition of SEO is the method used to boost the ranking or frequency of a Web site in results returned by a search engine, in an effort to maximize user traffic to the site.
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The definition of Audit is a thorough check or examination to inspect, correct, and certify.
When we put those terms together, especially when discussing online marketing and the strength of relevancy, the definition changes to become the following: SEO Auditing is the ability of online users to alter and strengthen their online relevancy to maximize qualified user traffic.
In order to begin the research and analytics portion of the SEO auditing process, the following free website SEO tools should be considered. Here are the top 5 SEO tools that not only make the research and analytics process smoother, but also will help to educate online marketing owners to better understand their business.
1. Wordtracker
2. Woorank
3. Google Keywords Tools
4. Yahoo Directory
5. Google Analytics
The 5 tools listed above with help with researching of relevant key terms, understanding your current SEO benchmark, developing a strategy around new key terms that will help generate increased traffic and new niche markets, how strong you online business currently is with anchor links, and daily evaluations of traffic highs and lows.